Last updated: May 11, 2026
 

1. Introduction

ApplyWise ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the ApplyWise mobile application ("the App"). Please read this policy carefully.
 

2. Information We Collect
 

a) Information You Provide

• Account information: name, email address, date of birth

• Academic information: graduation year, degree type, intended major, GPA

• College application data: college lists, deadlines, financial aid figures, notes

• Communications: messages sent through the in-app messaging system

• Profile information: profile photo, settings and preferences
   

b) Information Collected Automatically

• Device information: device type, operating system, unique device identifiers

• Usage data: features used, pages visited, actions taken within the App

• Log data: IP address, access times, error logs
   

c) Information from Third Parties When you connect through third-party authentication providers (such as Apple Sign-In), we may receive basic profile information as permitted by your settings with that provider.
 

3. How We Use Your Information
 

We use your information to:

• Create and manage your account

• Provide and improve the App's features and functionality

• Enable communication between students, parents, and counselors

• Send important notifications about deadlines and account activity

• Respond to your inquiries and support requests

• Analyze usage patterns to improve the App

• Comply with legal obligations
   

4. Information Sharing

We do not sell your personal information. We may share your information in the following limited circumstances:
 

• With other users: Information you share within the App (such as college lists shared with a counselor) is visible to the users you authorize.

• Service providers: We work with trusted third-party vendors who assist in operating the App (such as cloud hosting and analytics). These vendors are contractually obligated to protect your data.

• Legal requirements: We may disclose information if required by law or to protect the rights, property, or safety of ApplyWise, our users, or the public.

• Business transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.
   

5. Data Security

We implement industry-standard security measures to protect your information, including encryption in transit (TLS) and at rest. However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, and you use the App at your own risk.
 

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your account and associated data at any time by contacting us. Some information may be retained for legitimate business or legal purposes after deletion.
 

7. Children's Privacy

The App is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13 without parental consent, we will take steps to delete that information promptly.
 

Students aged 13–17 may use the App with parental awareness. We encourage parents to review the information their student shares within the App.
 

8. Your Rights and Choices
 

Depending on your location, you may have the right to:

• Access the personal information we hold about you

• Correct inaccurate or incomplete information

• Request deletion of your personal information

• Object to or restrict certain processing of your information

• Receive a copy of your data in a portable format

To exercise these rights, contact us at applywise@marcardizzone.com

9. Cookies and Tracking
 

The App may use cookies and similar tracking technologies to enhance your experience. You can control cookie settings through your device settings, though disabling cookies may affect certain App features.
 

10. Third-Party Links
 

The App may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any information.
 

11. International Users
 

The App is operated in the United States. If you access the App from outside the United States, your information may be transferred to, stored, and processed in the United States, where our servers are located.
 

12. Changes to This Policy
 

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy in the App and updating the "Last updated" date. Your continued use of the App after changes constitutes your acceptance of the updated policy.
 

13. Contact Us
 

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us at: applywise@marcardizzone.com