Unmudl - User Research and UX Overhaul Project
Unmudl is a recently-launched online marketplace that harnesses the collective power of community colleges to bring job training and career skills to the masses. Since launch, the company has observed some notable underperformance in their most vital KPIs and lower than optimal course registrations and sales. I was enlisted to help them create and implement a plan to assess the state of their site's UX by way of user testing, a heuristic evaluation, persona re-alignment and reconsideration of their end-to-end customer experience.
(currently in progress)
Rolling out a user-testing program to identify any failure points in the UX that might be impacting visitor retainment and revenue. Re-aligning the company's original assumption-based personas with data-driven ones based on actual people.
UX/UI Design Overhaul
(planned, if merited)
Revise any problematic components of the UX identified in our research. Re-test the revisions to validate the improvements. Set up ongoing monitoring of KPIs to measure impact.
THE PROCESS &