Market Advantage is an AI-driven solution that helps clients understand emerging market signals to make timely, well- informed trading and commodity operating decisions.
Worked with the PwC Digital Strategy team to prepare and lead a series of discovery sessions which included the sector team, a group of potential users/SMEs and the product team.
In collaboration with the stakeholders and project team members, I helped develop the basis for the site's IA, documented the user flows and executed the final UI/UX and data visualizations.
THE PROCESS &
Click through the gallery to view some discovery and ideation artifacts and a few final screenshots of the app